About Us

Green Apple Fashion is apparel we are confident you will live in, in both the epic and everyday moments of your outdoor life.

— Green Apple Fashion Team

The Enjoyable Life

Here at Green Apple Fashion we live the fascinating life every day and it inspires everything we create.

Our Roots

Green Apple Fashion was founded to inspire connection with the outdoors through beautiful, functional products infused with creative soul. We draw inspiration from our everyday immersion in life here in the United States. Technical performance, quality and versatility are hallmarks you’ll find in every piece of apparel we make, be it intended for epic alpine pursuits or the quieter moments of the modern life.

OUR VALUES

We Are Caretakers

We live and love the modern life, and as such see ourselves as caretakers of the resources that provide it.

Outside is for Everyone

We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Green Apple Fashion and in our local and national communities. 

Innovation

Our industry is full of companies doing things the same way they’ve done for years. We’re looking for progress, and that’s reflected in everything from our direct-to-consumer business model, to our distinct, modern take on classic fashion. Yes, we have a few stand-by’s (who doesn’t have a favorite pair jeans they won’t let go of), but we’re also going to bring you freshness, every single season.

Balance is Key

We’re into empowerment and the freedom of choice that comes with it. For us that means work and play, every day. That might mean hitting the Town Pump bouldering comp, dawn patrol on Teton Pass before work, or leading the charge on the family snow fort. It’s fulfilling, experiential life we’re looking for, and balance makes it happen.

Sustainable Practices

Here at Green Apple Fashion we are committed to doing the right thing. Learn more about our manufacturing and sourcing practices.

Quality We Stand By

All Green Apple Fashion products are fully warranted to the original owner against manufacturers’ defects in materials & workmanship.

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